Understanding Structured Data and Schema Markup for Home Builders
What is Structured Data? Structured data is a standardized format for providing information about a page and classifying its content.…
Elevating the New Home Buying Experience: Kindred Homes’ Success with Anewgo’s Marketing App
In the challenging environment of new construction sales, Kindred Homes is setting a new standard for homebuyer engagement and satisfaction…
Unlocking On-Demand Home Tours: Anewgo and Nter Now Integration
Self-guided home tours is a growing innovation allowing potential homebuyers to explore new construction model homes and homes under construction…
The Future of AI and How It Will Transform New Home Sales
Artificial intelligence (AI) is advancing at lightning speed, ushering in innovations almost daily that have the potential to revolutionize entire…
Are you training to master digital selling tools and data?
For decades, I’ve been working with new home sales professionals to strengthen their salesskills, which includes a positive mindset, negotiation,…
Bring Your Static Renderings to Life: The Case for Interactive Visualization
Selling new construction homes can be uniquely difficult due to homebuyers’ inability to fully visualize the end product. Unlike purchasing…
The Complete Guide to Data-Driven Marketing for New Home Sales
Introduction: Selling new homes is more complex than ever in our digital era. Today’s home shoppers expect seamless online-to-offline journeys,…
Level Up New Home Sales: How Interactive Site Plans Upgrade The Buyer Experience
In the evolving landscape of the homebuilding industry, sales and marketing tools need to be both effective and innovative. Anewgo’s…
The Coming Wave of Disruption in New Home Sales: How Builders Can Embrace Tech to Thrive
The new home construction and sales industry has remained relatively untouched by technology and innovation compared to other economic sectors,…
Why Builders Should Opt for Interactive Content Over Static Images: The Power of Personalization with Anewgo’s Exterior Color Tool
In the rapidly evolving digital landscape, the real estate world is experiencing monumental shifts. As more potential buyers turn to…
Check out the latest version of VTX 5.0!
At Anewgo, we are always improving for you. With our virtual tours, we have been quietly working on adding new…
10 Features That Will Revolutionize New Home Shopping
With the launch of Anewgo Marketplace (AMP) on 9/20, we break down 10 key features that will change the way…
The Three Major Choices For Digital House Renderings
When it comes to selecting an exterior house rendering it really boils down your goals. You may be surprised to…
New Pricing Table with More Choices and Lower Price
No matter how strong the market is, you can no longer sell with just one photo Buyers Expect More Visualization…
Presale REMIX: Home Edition
Struggling to sell inventory homes? This process will help! The market has shifted again. Builders have been pivoting more in…
Live Guided Tour – Way Better than Zoom!
What does Live Guided Tour do? Live Guide Tour takes screen sharing and video conferencing to the next level. The…
MarTech vs SalesTech
Most have heard the term “MarTech” as builders have been digitally marketing for years now. MarTech is basically the fusion…
Buyer’s Guide: Virtual Tours for New Home Construction (Part 4)
Virtual Tour Should Be More Than Just Walking and Looking Around The housing industry has been on fire and we…
Custom Builders: Help Owners Thru the Design Impasse
Tract or production builders are already using virtual tours. And there is certainly economies of scale for it. But how…
Virtual Tour Spotlight: Starling Woods neighborhood
Last time, we spotlighted a tour with many different features, including Live Pano and multiple interior schemes. Today, I want…
Showcase Your Home in a Winter Wonderland
Are you looking for a fresh and eye-catching way to reach out to your home buyers during the holiday season?…
The Realities of Buy Online – Survey Results
When it comes to Buy Now, what are builders seeing across their market? What are buyers asking for more of?…
The biggest purchase of your life needs more than a single rendering
Exterior 360 Package We all participate in online shopping, no matter if it is a cardigan, a chair, or a…
It’s The Inside That Counts! (Let Us Show You Now!)
Today, selling homes require much more than an exterior rendering and a floor plan. If you are familiar with our MyHome…
What Does “Buy Now” Mean? You May Be Surprised
Honestly. Does anyone know what Buy Now really means? Is it just showing interest in a home or lot? Is…
5 Things “Buy Now” Is Not (Myths, Misconceptions, and Lies)
Buy Now is here. This week Anewgo released the first design and Buy Now experience for the new construction industry.…
Virtual Tour Spotlight: The Pearl
This month, we want to spotlight the Pearl Cottage from American Colonial Homes in New Jersey. John and Chris Costanza…
Interactive Floor Plans That Wow Mobile Shoppers
In the age of the internet homebuyer visual content is a must. After all, the brain craves visual information. At…
Online Shopping (and Buying) is More Than Just Technology
There’s lots of talk about “Buy Now” functionality and giving new home buying prospects the ability to select a home…
Buyer’s Guide: Virtual Tours for New Home Construction (Part 3)
Part 3: Virtual Tours has to be easy and intuitive to use (great UX and UI, for both desktop and…
Buyer’s Guide: Virtual Tours for New Home Construction (Part 2)
Part 2: Virtual Tour has to look great Once the virtual tour (VT) team accurately portrays the home as designed…
Announcing: Sara Williams, Senior Sales Executive
It’s with great pleasure that Anewgo (parent of Rendering House) announces the appointment of Sara Williams as Senior Sales Executive.
Buyer’s Guide: Virtual Tours for New Home Construction (Part 1)
Part 1: Virtual Tour has to be accurate Last week, I gave the introduction for the Buyers’ Guide to Virtual…
Buyer’s Guide: Virtual Tours for New Home Construction (Intro)
How did we get here? The pandemic has disrupted all of us in many ways, forcing us to adapt and…
Uber New Homes – Game. Set. Match!
Practically overnight, Uber disrupted the huge taxi and rental car industries. Could New Homes see an Uber disruption of its…
Now, I See what You’re Saying!
Builders speak jargon. Buyers speak visual. If you love your customers and you want them to love you, speak their…
How COVID19 Could Change Home Buying Forever
As the world continues to respond to the coronavirus outbreak, the need for home builders to migrate to virtual experiences…
Why Boomers Are The Most Likely To Buy New Construction Homes
Highlights Boomers are the most likely group to buy a new home 55+ Communities are being redefined Drawn to Custom…
Equipping Your Business To Sell To Millennials in 2020
From shopping behaviors to technology intake, millennials are far different than their predecessors. Here are some key facts you need…
Make Your Features Speak!
Want to let your home buyers know all about your energy-saving features or high-end interior finishes? Now you can with…
Perfect Pairing: Augmented Reality & New Homes Sales and Marketing
Bring homesites and new construction to life with augmented reality!
Our Own (Future) Office in Augmented Reality (AR)
Augmented Reality gives a new level of experience that is much more visceral than just watching a video.
Taking Site Plan Renderings to the Next Level!
A site plan or site map is essential to give an overview of the scope of the development. In the…
Breaking Down The Wall Between 2D Imaging and Interactive
Visual content is constantly changing. What used to be a simple 2D image became a video and now can be…
