A New Go of New Home Sales!
with John and Anya
Mastering New Home Sales with Kerry Mulcrone
Episode 141, May 20, 2025
In this episode, Kerry Mulcrone joins Anya to share timeless strategies for building buyer confidence, listening with intention, and guiding a sales conversation without sounding scripted. A celebrated coach and SAM Award winner, Kerry brings wisdom from the trenches—plus a surprising take on how AI can make follow-up more personal. Whether you’re managing a team or selling on site, this episode is full of real talk and ready-to-use tips.
From her unexpected start in homebuilding to becoming one of the industry’s most beloved coaches, Kerry shares stories from the trenches, insights on buyer psychology, and practical techniques for instilling confidence—both in sales teams and their buyers.
🎯 Learn how to:
Nail your first impression in under 30 seconds
Listen to hear, not just respond
Guide the buyer journey without sounding scripted
Use AI (yes, Kerry is a believer) to work smarter and follow up better
Build real relationships in a digital-first world
Whether you’re a seasoned pro or new to new home sales, this episode is packed with the kind of wisdom only decades in the industry (and a few grandkids!) can deliver.
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