In this insightful episode of the Anewgo New Home Sales Podcast, we sit down with the talented Jennifer Cooper, the mind behind Evolution Marketing. Join us as we dive into the fascinating world of marketing in the homebuilding industry, exploring the rise of the Fractional CMO role and its game-changing impact. Jennifer shares her expertise on the evolving landscape of marketing, offering a comprehensive view of the pros, cons, and transformative potential of this emerging role.

Get ready to gain valuable insights into the art of marketing budget planning, especially as we approach the year-end and the dawn of a new year. We discuss the intricate balance of allocating budgets, the strategic importance of technology and innovation, and the significance of cultivating a powerful brand identity. Drawing inspiration from a variety of industries, Jennifer uncovers trends that breathe fresh air into the world of homebuilding marketing. Join us as we explore the utilization of influencers, the power of user-generated content, and the art of crafting an unforgettable sales center experience for potential homebuyers.