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A New Go of New Home Sales!

with John and Anya

Episode 84, September 12, 2023

Marketing Single-Family Rentals: Attracting Today's Renter

Aaron Fichera, COO of SmartTouch Interactive, joins host Anya Chrisanthon to discuss effective marketing strategies for single-family built-to-rent communities. They explore how the renter demographic and their expectations are evolving, the importance of crafting a community concept and story early on, when to launch marketing efforts, and key website features like interactivity and visualization tools to bring the rental property to life digitally. Aaron provides insight into budget differences between marketing rentals versus for-sale homes and stresses the value of capturing pre-lease interest.

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Just call him the professor! Aaron is a former school teacher and college professor, turned operational manager extraordinaire. A graduate of the University of North Texas with an M.A. in Social and Economic History, Aaron specialized in examining marketing and advertising trends in the food industries during the post-Civil Rights-era. A soccer fan through and through, Aaron is a supporter of the Arsenal F.C. and Austin’s new franchise, Austin F.C.

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