With virtually identical floor plans and finishes, how can one home builder attract more buyers than another? It often comes down to memorable experiences that make home shoppers feel excited, assured, and loyal. Gary Stein, Chief Marketing Officer of Virtuo, shares innovative strategies top builders employ – from memorable marketing moments to mapped buyer journeys – to guide customers smoothly and create “stressless” experiences. Discover how transforming key moments for buyers ultimately leads to happier homeowners, increased referrals, and lasting competitive advantage. Gary explains how to identify emotions at each touchpoint and craft experiences for stand out moments that spark brand preference and loyalty.