In a recent webinar, Anewgo unveiled its groundbreaking website platform designed specifically for home builders. Led by Andrew Poon (VP of Business Development) and Beth Byrd (VP of Sales), the presentation showcased how this innovative solution is transforming the way customers engage with new construction homes online.
Why a New Website Platform?
Before developing the platform, Anewgo conducted extensive research with dozens of builders to understand their key priorities and pain points. The survey revealed that design, interactivity, and product presentation were the most critical aspects of a builder’s website. Additionally, two major pain points emerged:
- Lead Generation: Builders consistently expressed the need for better lead generation, focusing not just on volume but on quality traffic that converts into serious buyers.
- Website Aesthetics: Many builders felt their current websites, while functional, lacked the modern, exciting aesthetic that today’s consumers expect.
Key Features & Benefits
Easy to Stand Out
The platform offers three key differentiators:
- Visually Stunning Design: Inspired by leading tech brands like Tesla and Apple, the platform delivers captivating aesthetics that help builders stand out in their market.
- Seamless Interactivity: Unlike traditional iframe solutions, Anewgo’s platform provides a smooth, integrated experience across all interactive elements.
- Mobile-Focused Experience: Built specifically for mobile users (who make up 70% of home shoppers), the platform optimizes for right-thumb navigation and mobile-first interactions.
Pain-Free Management
The platform simplifies website management through:
- Unified Dashboard: One central location to manage all content, tools, and data
- Stress-Free Upgrades: Continuous platform enhancements without the need for complete rebuilds
- DIY Capabilities: Easy-to-use interface for updating layouts, colors, and content without technical expertise
Superior Data & Analytics
The platform leverages Anewgo’s expertise in data and AI to provide:
- Rich User Insights: Detailed tracking of user interactions with plans and products
- Customer Journey Analysis: Understanding of buyer preferences and behavior patterns
- AI-Ready Infrastructure: Preparation for future AI innovations in chatbots and personalization
Standout Features
Several innovative features were demonstrated during the webinar:
- Smart Filters: Advanced search capabilities allowing buyers to find homes based on specific criteria like bedroom count, amenities, and structural options
- Collaboration Tools: Built-in rating and sharing features that facilitate decision-making between co-buyers
- Quick Content Management: Intuitive interface for creating pages, forms, and community ribbons in minutes
- Automatic Updates: The platform continuously evolves with new features and improvements, eliminating the need for periodic rebuilds
Implementation Timeline
The implementation process typically takes 3-12 months, depending on the level of customization required. Builders can choose between:
- A faster implementation using pre-designed templates (approximately 3 months)
- A fully custom solution with unique design elements (up to 12 months)
Getting Started
For builders interested in learning more about Anewgo’s website platform or scheduling a live demo, contact Beth Byrd, VP of Sales. The platform offers a unique opportunity to create a modern, data-driven website that evolves with your business and delivers an exceptional home shopping experience for your customers.
Watch the entire webinar replay here:
