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A New Go of New Home Sales!

with John and Anya

Episode 59,  February 7, 2023

Strive to be a Better Leader with Michelle Simms-Reiter

Today we have a special guest, Michelle Simms-Reiter, the founder of Strive Coaching Studio, a leadership development and coaching firm. Michelle is a seasoned leader who has successfully built her own homebuilding company from scratch, growing it to an organization with 50 employees and revenues of over $85 million. On the podcast, we will delve into Michelle’s story of determination and hard work, and hear her insights on leadership, the importance of culture and developing people, especially during challenging economic times. So, join us as we strive to be better leaders with Michelle.

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“We improve the lives of managers through training, coaching, support, community and development, for the benefit of the company and its leaders.” -Michelle

Formerly a successful home building company owner and Real Estate Broker, Michelle Simms-Reiter has a solid foundation for what it takes to succeed.

With plenty of determination, perseverance, and fortitude, she and her husband founded their own company, Terramor Homes, in the midst of a recession. And against all odds, it flourished.

Just a decade later, their fledgling company grew into an $85 million enterprise that was acquired by the largest publicly traded company in the industry. She knows what it takes to not only succeed, but to soar.

Michelle’s success in the building industry garnered her notable awards:


  • Women in Business Award, Triangle Business Journal 2014
  • 40 Under 40 Award, Triangle Business Journal 2014
  • Leadership Achievement Award, HBA and TSMC of Raleigh/Wake County


Today Michelle blends her real-world experience into a distinctive coaching style at Strive Leadership Development, where she supports Business Leaders in developing their Management Teams for successful strategy implementation, business plan achievement and to further their operational excellence. 

Her mission is based on the tenet that the true leader lies within – and her role is to provide the knowledge, support and accountability needed to help her clients thrive.

With her outgoing personality, unique background and industry expertise including corporate leadership together with entrepreneurial success, Michelle is confident that she can guide you – and your team – to achieve higher levels of excellence (and have fun doing it).

Michelle loves to call home, Raleigh, NC with her husband, Pablo, an almost empty nest of 3 kids and 2 rescue hounds- Gypsy and Fin. She and Pablo love to travel – mostly on water and boats!

Her work is committed to helping business professionals become Leaders of themselves. In her own words, “Give me your managers and I’ll return fierce Leaders!”

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We welcome everyone – whether you are a customer, competitor, partner or just interested in our New Homes industry. We hope that together, we can enlighten ourselves, strengthen our relationships, grow our industry and better service our customers.

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