Graphical
We make it easy to quickly digest large amounts of data through graphs and charts.
Responsive
Access your analytics on any device via our web app.
Visual
Popular plans, colors, options, homesites, and more are displayed with their respective analytics.
Today’s home buyer is further along the buying journey when they formally reach out to a builder. Anewgo Insights speeds up sales by providing detailed shopping behavior that goes well beyond page views.
Insights includes three modules:
Understand Individual Shoppers
Equip Sales teams with a keen understanding of each individual shopper. With Leads Insights Sales teams can view in-depth analytics of each customer’s unique online shopping journey and understand what they have engaged with and how to add value to their shopping journey before they even make initial contact.
- Contact Data
- Engagement Score and Ranking
- Lead Profiles with Favorites and Selections
- New Activity Alerts
Lead Overview
See engagement scores and activity across all your leads. Filter by date, or location.
Lead Profile
See individual lead shopping behaviors. View their favorites and understand their shopping trends regarding options, plans, and even colors.
Lead Activity
Track the current stage of individual leads and their activiy within that stage.
Lead Favorites
View your overall lead activity by time, engagement score, or community. Drill down and see the individual leads that fall into that filter.
Understand
Shopper Trends
Analytics Insights allows builders to rely less on their gut and put more trust in the data. Every interaction is collected, aggregated and analyzed to bring builders trends by location, plan, options, and much more. Data-enhanced decision drive more sales.
- Most/Least Popular Plans
- Most/Least Popular Options
- Most/Least Popular Homesites
- Community and Lot Analytics
- Conventional Engagement Metrics
Analytics Overview
Track overall app activity by engagement, communities, lots, elevations, floorplan options, exterior colors and interior selections.
By Time and Location
View trends and favorites for a single location or compare multiple.
By Elevations & Floor Plans
See which plans are getting the most traction and understand different metrics like durations, frequency of hits and number of times a plan has been favorited.
By Exteriors & Interiors
View performance metrics tied to specific sales centers that are using the Sales Center App.
