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A New Go of New Home Sales!

with John and Anya

Episode 85, September 19, 2023

Demystifying the Mystery Shop Process: Do you know what's REALLY going on in your sales office?

Leah Turner, sales coach & trainer from Melinda Brody & Company joins us to discuss the Video Mystery Shopping process, how it works, and why it is the most effective training tool in your sales training toolbox. We also take a deep dive into the 2022 Annual Benchmark Study. The study takes all the results from the previous year’s video shops and compiles the information to come up with a national industry score in 7 specific categories.

Each year Melinda Brody & Company releases this detailed report for its new home-building clients so they can see where they stand in comparison to other builders across the country. The Benchmark Study is a viable tool that tracks industry trends and other pertinent data. The categories covered include: Meet Greet & Register, Builder Story, Model Demonstration, Home Site Demonstration, Closing/Asking for the Sale, Follow Up. The results will surprise you!

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As the Sales Coach & Trainer for Melinda Brody & Company, Leah Turner has worked with thousands of new home sales and real estate professionals across the country providing ways to improve and enhance their presentations and increase sales.

Engaging, educational, and always entertaining, Leah is a sought after speaker and has spoken at numerous national/regional trade shows, conferences, and builder associations in addition to conducting private workshops and training programs for builders and real estate firms across the country.

Leah’s experience and expertise in coaching, training and sales management, gives her the competitive edge needed to deliver impactful, content rich programs to sales and real estate professionals. And with 30 years as a highly charged sales and marketing executive in the home building and real estate industries, Leah understands the specific challenges and pressures of selling homes in today’s market. Leah is also a licensed Realtor with Berkshire Hathaway Florida Properties Group.


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