When it comes to selling new homes, every builder needs more than just listings — they need a powerful, integrated toolkit to visualize, engage, and convert. That’s exactly what Anewgo delivers. Whether you’re a marketer crafting campaigns, a salesperson meeting face-to-face with buyers, or a decision-maker mapping out digital strategy, understanding the full range of Anewgo’s solutions can be a game-changer for your business.
Here’s a breakdown of what’s inside the Anewgo Marketer’s Toolkit — and how you can use it to turn more clicks into contracts.
Content That Sells
Think of content as your new construction showroom — it’s the visuals that attract, engage, and persuade. Anewgo offers a full spectrum of interactive and static content tools to meet buyers wherever they are in the journey.
1. Interactive Renderings
Anewgo’s rendering tools let buyers personalize exteriors in real time — from picking colors to swapping materials. There are three customization modes:
- Palette Design (choose materials à la carte)
- Color Schemes (locked-down design collections)
- Hybrid (best of both worlds — preset schemes with limited edits)
Add in new photo reel realism and day/night views, and buyers aren’t just seeing your homes — they’re picturing themselves living in them.
👉 Explore Renderings
2. Static Renderings
Need the perfect “glam shot”? Anewgo’s static renderings are hyper-detailed visuals ideal for townhomes, amenities, or sales brochures where customization isn’t the priority but impact is.
3. Interactive Floor Plans
With black-and-white, full-color, and mixed visual styles, these floor plans let buyers toggle options, flip layouts, and visualize add-ons instantly.
👉 See Interactive Floor Plans
4. Interactive Site Plans
Turn your CAD drawings or artist renderings into live, mobile-friendly sitemaps with real-time lot statuses, clickable amenities, and plan previews.
👉 View Interactive Site Plans
5. Virtual Tours
These aren’t your average walk-throughs. Anewgo Virtual Tours can feature:
- Furniture toggle on/off
- Room option toggles
- Full exterior walk-arounds
- Street view and aerial views
- Interactive hotspots and guided experiences
👉 Take a Tour
6. Community Videos
Help buyers visualize future lifestyle and amenities long before the model is built. These videos work for more than just marketing — some builders use them to accelerate project approvals by showing planning boards exactly what’s coming.
👉 View Community Videos
Software That Works
Now that you’ve got amazing content, where does it live? Anewgo’s software solutions make that content easy to access — both online and in person.
Online Channels
1. Anewgo Websites
The most powerful way to deliver your content and be found in search. Built as web apps, Anewgo Websites offer:
- Seamless integration of interactive content
- AI-ready data tagging for searchable features (like “butler’s pantry”)
- Rich buyer behavior analytics
- Simple content updates through a single CMS
👉 Learn More
2. Anewgo My Home App (Marketing App)
The Marketing App is ideal if you’re not ready for a full site overhaul. Plug it into your existing website to give buyers access to plans, pricing, interactive tools, mortgage calculators, and more — all in one streamlined experience.
👉 Try the Demo
3. Configurators
Looking for a lightweight solution? A configurator allows you to showcase a single interactive asset (e.g., site map or floor plan) without branding or extras. It’s a great entry point or use-case-specific tool.
In-Person Channel
4. Anewgo Sales Center App
Purpose-built for touchscreen experiences in model homes or kiosks, the Sales Center App brings your content to life in person.
- Highlight community lifestyle and amenities
- Explore interactive floor plans and site maps
- Use dynamic maps to show local POIs (coffee shops, schools, etc.)
- Customize image galleries and builder story pages
👉 Test the Demo
Insights and Integrations
Anewgo Insights
Track every click, choice, and selection buyers make across your Anewgo ecosystem. Unlike Google Analytics, Anewgo Insights can tell you which structural options are most popular, what color schemes buyers gravitate toward, and which lots get the most attention — even if they never buy.
👉 Discover Insights
CRM & Data Integrations
Anewgo connects directly with CRMs like Lasso and others through webhooks — automatically pushing activity-based data (like when a brochure is generated) to your sales team.
XML Feeds
Automate listing updates to Zillow, Realtor.com, Homes.com, and NoviHome with zero duplicate data entry.
SEO + AI Optimization
Anewgo Websites are built to thrive in AI-first search. They surface the features and visual content buyers care about — because everything’s natively integrated instead of hidden in iframes or popups.
Final Takeaway
Great content is only half the story — without the right software and strategy to deliver it, even the best visuals can fall flat. With Anewgo, you don’t have to choose between beautiful content and smart delivery. You get both.
📥 Want a copy of the full Anewgo Marketer’s Toolkit?
[Download the PDF here]
If you’re ready to make the most of your Anewgo products — or finally bring them all together into one cohesive experience — now’s the time.
👉 Schedule a call with Beth Byrd to explore your toolkit and take the next step.
