Why the Sales Center Experience Still Matters (Even for Digital Buyers)
When most homebuyers begin their journey online, it’s easy to assume the role of the physical sales center is fading. But for Riverside Homebuilders, embracing interactive technology has transformed their model homes into powerful selling environments that build buyer trust, shorten sales cycles, and make decision-making easier — all without losing the human touch.
At the heart of this transformation is the Anewgo Sales Center App.
From Static to Smart: Modernizing the Sales Office
Gone are the days of flipping through static brochures or pointing at wall maps. At Riverside, sales managers now guide buyers through a visually immersive and self-driven experience using large touchscreen kiosks powered by Anewgo.
These kiosks offer:
- Interactive Site Plans with live lot availability
- Build-Your-Own Home Tools to mix and match elevations, colors, and materials
- Zoomable Interactive Floor Plans for better accessibility
- Localized Community Maps with points of interest like parks, shops, customized to your location
- On-screen Testimonials from real homeowners in the same community
And it’s not just eye candy — these features streamline the path to “yes.”
“Easy Equals Right” — Especially with Today’s Buyers
Today’s buyers, particularly Millennials and Gen Z, walk into the sales center already armed with research. They’ve scoped you out on Zillow, browsed your website, and maybe even narrowed down their floor plan choices. What they want next is confirmation. Clarity. Confidence.
The Sales Center app helps reinforce those feelings of clarity — not confusion — by giving buyers the reins to explore, compare, and personalize their home. Whether it’s switching between elevation styles or evaluating stone colors side by side, buyers are active participants in the experience, not just passive listeners.
A Tool for Salespeople, Not a Replacement
Far from replacing the salesperson, the Anewgo Sales Center app becomes a collaborator. Community Sales Representatives use the tool to complement their personal sales presentations — giving buyers hands-on control when it helps, and stepping in to guide when needed.
This blend of high-tech and high-touch not only helps build trust, it also makes the conversation more focused. When buyers engage directly with the touchscreen, it keeps that short attention span longer and helps with the next steps. Even older buyers are wowed, not intimidated, thanks to intuitive, oversized buttons and a clean interface.
Personalization That Converts
One of the Sales Representatives shared a powerful example of using the app to mediate between a couple who were torn on elevation styles. By visually comparing designs and making real-time selections together, they reached a decision confidently — and moved forward with the build.
These micro-decisions — saying “yes” to a floor plan, to a stone color, to an exterior style — build momentum. By the time they’re ready to sign, the hard work is already done. It’s little yeses throughout, that make the big yes at the end much easier.
Follow-Up That Doesn’t Feel Forced
Once the visit is over, the experience doesn’t stop. A personalized brochure can be sent to the buyer’s inbox with their selections. That becomes a natural follow-up opportunity — not a cold call.
Salespeople can now say, “Did you get a chance to look at your brochure with your family?” rather than, “Just checking in…”
From Tire-Kicker to Appointment in 60 Seconds
A Sales Representative recalled one memorable buyer who walked in frustrated and ready to leave. Instead of pressuring him with a pitch, he simply let the touchscreen kiosk do its job. The man began interacting with the visuals — and within minutes, booked an appointment to see another community.
“That board kept his attention longer than I could, and that made all the difference.”
Why This Isn’t Just a Gimmick
Riverside’s experience proves that interactive tools aren’t a flashy gimmick — they’re a practical way to meet buyers where they are, reduce friction, and create memorable experiences that lead to better conversions.
The human element isn’t going away. This just helps the sales representatives be better at what they do.
Ready to Upgrade Your Sales Center?
If you’re still relying on printed posters and wall-mounted plat maps, now’s the time to rethink your in-person experience. The Anewgo Sales Center app is designed to give buyers confidence and give your team tools they’ll actually want to use — no matter their tech skills.
👉 Talk to Beth Byrd about getting started
🎥 Want to see how Riverside’s team is using it in action?
Watch the full interview here or listen on your favorite podcasting app by searching Anewgo of New Home Sales.
