This month, we want to spotlight the Pearl Cottage from American Colonial Homes in New Jersey. John and Chris Costanza are building some pretty amazing homes along the Jersey Shore. To help their buyers understand all the details they are including, they asked us to… Read More »Virtual Tour Spotlight: The Pearl
In the age of the internet homebuyer visual content is a must. After all, the brain craves visual information. At a bare minimum builders need to be leveraging exterior renderings and floor plans in their digital marketing campaigns. While the average rendering used to be… Read More »Interactive Floor Plans That Wow Mobile Shoppers
There’s lots of talk about “Buy Now” functionality and giving new home buying prospects the ability to select a home and essentially buy on the spot, but hold on! Wait. Slow down. Seriously, Think. This. Through. Yes, you heard me correctly. This is coming from… Read More »Online Shopping (and Buying) is More Than Just Technology
Part 3: Virtual Tours has to be easy and intuitive to use (great UX and UI, for both desktop and mobile) In Part 1 and 2, we discussed making the virtual tour (VT) architecturally accurate and visually beautiful. If you have that, then you have… Read More »Buyer’s Guide: Virtual Tours for New Home Construction (Part 3)
Part 2: Virtual Tour has to look great Once the virtual tour (VT) team accurately portrays the home as designed by the builder (see Part 1), the next expectation is for the tour to look great. The goal is to create moods while making the… Read More »Buyer’s Guide: Virtual Tours for New Home Construction (Part 2)
Part 1: Virtual Tour has to be accurate Last week, I gave the introduction for the Buyers’ Guide to Virtual Tour for New Home Construction. Now we can roll up our sleeves and get into some detail. Our customers, the new home builders, are made… Read More »Buyer’s Guide: Virtual Tours for New Home Construction (Part 1)
How did we get here? The pandemic has disrupted all of us in many ways, forcing us to adapt and overcome. For homebuyers, virtual tours have become a primary method to view houses now. Even before COVID-19, virtual tours helped distant buyers, offering them a… Read More »Buyer’s Guide: Virtual Tours for New Home Construction (Intro)
Practically overnight, Uber disrupted the huge taxi and rental car industries. Could New Homes see an Uber disruption of its historically well-guarded industry? With today’s technology, it’s not only possible, but getting your new home online may be right around the corner.
Builders speak jargon. Buyers speak visual. If you love your customers and you want them to love you, speak their love language.
As the world continues to respond to the coronavirus outbreak, the need for home builders to migrate to virtual experiences has never been stronger. While COVID19 creates much uncertainty in the economy, this shift to digital tools will only continue to grow. So how can… Read More »How COVID19 Could Change Home Buying Forever
