A New Go of New Home Sales!
with John and Anya
How Builders Can WIN at Social Media: AI, Video & Engagement Strategies with Carol Morgan
Episode 144, June 11, 2025
Social media isn’t just about pretty posts anymore — especially for homebuilders. In this episode, I sit down with Carol Morgan, President of Denim Marketing and author of Social Media Marketing for Your Business (2nd Edition), to dive into what’s working right now for builders on platforms like Instagram, Facebook, LinkedIn, TikTok, and even Pinterest.
We cover:
✅ Why content is more important than ever in the AI search era
✅ How to repurpose one piece of content into multiple channels
✅ Video strategies that don’t require huge budgets
✅ The role of trending audio and vertical video on LinkedIn & Instagram
✅ Smart ad vs. organic post strategies for builders
✅ What builders are STILL getting wrong on social media
Plus, Carol shares actionable tips you can start using today to boost engagement, build credibility, and ultimately sell more homes.
🔗 Learn more about Carol’s work: DenimMarketing.com 📚 Grab Carol’s latest book: Social Media Marketing for Your Business (2nd Edition) on Amazon
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