This survey was conducted from July 2021 thought August 2021. The results are comprised of 42 unique builders that are both Anewgo customers and non-customers. These builders range from custom builders buildering 25 homes per year to national builders building 9000 homes per year.
What is your primary interest in ‘buy-now’?
Which best describes ‘buy-online’?
| Count | |
| Provide a prospect with the ability to find and select a home to purchase and reserve online. | 15 |
| The ability for a prospect to click a “buy-now” button to purchase a home and move to the next step. | 13 |
| Ability to reserve a lot, and make an appointment with a sales rep. to move to contract stage. | 8 |
| Ability to enter into a contract with a purchaser online. | 6 |
What are customers asking for?
| Count | |
| Pricing on the website | 21 |
| Prospects/Buyers haven’t been asking, we just feel it”s the way to go | 20 |
| More virtual content on your website | 18 |
| They want an easier way to reserve a home | 8 |
| Easier way to schedule a tour | 7 |
| Self-guided tours | 7 |
| Select a home online and buy it | 2 |
